Creating Brands with Purpose

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At Aqua Therapy Cosmetics, we believe that great brands are built through innovation, expertise, and a deep understanding of consumer needs.

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Over the years, founder Muhannad Al Muhtaseb has developed and launched multiple beauty, personal care, wellness, and hospitality brands, each designed to serve a unique market segment while maintaining the highest standards of quality, performance, and customer experience.

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From concept development and product formulation to branding, manufacturing, and distribution, every brand within the Aqua Therapy portfolio reflects a commitment to excellence and long-term growth.

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Salt & Mud

A premium wellness and hospitality brand inspired by the therapeutic benefits of Dead Sea minerals. Salt & Mud combines sophisticated fragrances, sustainable packaging, and premium formulations to create elevated personal care experiences for homes, hotels, spas, and wellness destinations.

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Website: www.saltandmud.com

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Pura Skins

A modern skincare brand focused on effective, accessible, and results-driven beauty solutions. Pura Skins offers contemporary skincare products developed to support healthy, radiant skin for everyday use.

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Website: www.puraskins.com

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Le Sabon

A refined personal care brand offering bath, body, and skincare collections inspired by timeless self-care rituals and modern product innovation.

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Website: www.lesabon.com

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Sensation

A Dead Sea wellness brand developed to showcase the natural benefits of mineral-rich ingredients through a range of skincare and personal care products.

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Website: www.sensationdeadsea.com

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Shock

A dynamic personal care brand created for modern consumers seeking innovative products and distinctive brand experiences.

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Website: www.shockhairstyle.com/

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Looking Forward

Aqua Therapy Cosmetics continues to create, acquire, develop, and expand brands that deliver value to consumers and business partners alike. Our vision is to build a portfolio of trusted brands that inspire confidence, wellbeing, and exceptional customer experiences across global markets.