About Aqua Therapy Cosmetics

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From Manufacturing Expertise to Building Global Beauty Brands

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Aqua Therapy Cosmetics Trading LLC was founded in Dubai, United Arab Emirates, in 2010 by Muhannad Al Muhtaseb, a beauty industry entrepreneur with more than 25 years of experience in cosmetic manufacturing, product development, brand creation, and international distribution.

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The story began much earlier in 1998, when Muhannad helped establish Muhtaseb Cosmetics in Jordan, a family-owned manufacturing company dedicated to producing high-quality personal care and beauty products. Through years of hands-on experience in formulation, manufacturing, sales, and market development, he gained a comprehensive understanding of every stage of the beauty industry.

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Seeking to expand this expertise into regional and international markets, Muhannad established Aqua Therapy Cosmetics Trading LLC in Dubai in 2010. What began as a distribution company soon evolved into a platform for creating, developing, owning, and growing beauty, wellness, and hospitality brands.

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Today, Aqua Therapy Cosmetics is the company behind a portfolio of successful brands, including Salt & Mud, Pura Skins, Le Sabon, Sensation, and other innovative concepts serving the retail, hospitality, spa, wellness, and professional beauty sectors.

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Combining manufacturing knowledge with modern brand development, Aqua Therapy Cosmetics transforms ideas into products, products into brands, and brands into lasting business success.

 

Founder’s Message​

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"Building a successful brand requires more than creating a great product. It requires passion, consistency, innovation, and a genuine understanding of people. From our beginnings in Jordan in 1998 to establishing Aqua Therapy Cosmetics in Dubai in 2010, our mission has remained the same: to create brands that people trust and experiences they remember."

Muhannad Al Muhtaseb
Founder & Managing Director
Aqua Therapy Cosmetics Trading LLC