Brands
Creating Brands with Purpose
At Aqua Therapy Cosmetics, we believe that great brands are built through innovation, expertise, and a deep understanding of consumer needs.
Over the years, founder Muhannad Al Muhtaseb has developed and launched multiple beauty, personal care, wellness, and hospitality brands, each designed to serve a unique market segment while maintaining the highest standards of quality, performance, and customer experience.
From concept development and product formulation to branding, manufacturing, and distribution, every brand within the Aqua Therapy portfolio reflects a commitment to excellence and long-term growth.
Salt & Mud
A premium wellness and hospitality brand inspired by the therapeutic benefits of Dead Sea minerals. Salt & Mud combines sophisticated fragrances, sustainable packaging, and premium formulations to create elevated personal care experiences for homes, hotels, spas, and wellness destinations.
Pura Skins
A modern skincare brand focused on effective, accessible, and results-driven beauty solutions. Pura Skins offers contemporary skincare products developed to support healthy, radiant skin for everyday use.
Le Sabon
A refined personal care brand offering bath, body, and skincare collections inspired by timeless self-care rituals and modern product innovation.
Sensation
A Dead Sea wellness brand developed to showcase the natural benefits of mineral-rich ingredients through a range of skincare and personal care products.
Website: www.sensationdeadsea.com
Shock
A dynamic personal care brand created for modern consumers seeking innovative products and distinctive brand experiences.
Website: www.shockhairstyle.com
Loya Candles
Handcrafted in Dubai, LOŸA candles are designed to be more than scent — they are moments of calm, balance, and beauty. Blending natural powders with pure essential oils, each candle transforms your space into a sanctuary and turns everyday living into a ritual of self-care. With collections inspired by the richness of coffee and the purity of herbs, LOŸA invites you to pause, breathe, and glow.
Looking Forward
Aqua Therapy Cosmetics continues to create, acquire, develop, and expand brands that deliver value to consumers and business partners alike. Our vision is to build a portfolio of trusted brands that inspire confidence, wellbeing, and exceptional customer experiences across global markets.